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1-2-3 Transformers was a toyline intended for preschool-age children, released under the Tonka brand in 2001-2002. The 1-2-3 Transformers have simplistic transformations (involving only three steps) so that small children will be able to transform them and feature electronic sounds, while Rescue Roy, the largest of the 1-2-3 Transformers, also features flashing lights. The 1-2-3 Transformers came in only two price points: "Mega" (approximately $15) and "Ultra" (approximately $30), the latter of which had only one item, and it was the first in the series.