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Battle in a Box

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BIAB-SET

If you don't stop battling in that box this second, it won't be C10 mint anymore.

Battle in a Box was Hasbro's name for value-priced box sets of Transformers for "market six" retailers in 2004. Each consisted of two redecoed Deluxe toys in a Universe branded box. The composition of the sets, one Autobot and one Decepticon, with Minicons if the original versions had them, gave the short-lived subline its name. Only two such sets were released, although more were planned. G.I. Joe also got one set, much larger (two "Bravo"—i.e. $15 price point—vehicles and six figures) made up of unsold 2003 stock. By the end of 2004, Hasbro altered how they produced Transformers for "market six", and Battle in a Box was no more.

Battle in a Box is similar to the "Vs. Packs" of the Japanese Beast Era toylines, which included two unchanged normal retail figures pitted against each other going by their numerical designation.

Toys

Notes

  • The Universe Crystal Widow vs Oil Slick set appeared in K-Mart's computers as a Battle in a Box set, but this was not reflected anywhere else, not even having the same style of packaging.

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