Blindpacking is a style of package design in which the identity of the toy contained inside is obscured. Typically an entire wave or assortment will be blindpacked so that the consumer may know they are getting one of a small set of toys, but not which member of that set.

Marketers engage in this practice to encourage collectibility, and it is often coupled with the introduction of shortpacked or chase figures.

Blindpacking is common among small Transformers collectibles in Japan, but is uncommon in the United States.

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