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The company was founded by Richard Starkings in 1992, many of the company's fonts designed by Starkings, and was the pioneer of computer-lettering comics that has made traditional hand lettering largely obsolete.
Starkings was credited as a letterer on the entire Generation 2 comic run, though never alone. At first it was "Starkings w/ Gaushell," then "Starkings w/ O'Neil," then finally "Starkings Comicraft." Almost a decade later, the company returned to work on the 3H convention exclusive Universe comic series.
The Generation 2 lettering was perhaps the most distinctive and complex in Transformers comic history. Exploiting the new ability to use a font instead of a hand-letterer, the comic was populated with hard-edged typefaces that fit the robotic subject matter and would've been very difficult to achieve by hand. The titles further pushed the envelope: Two fonts were laid upon each other to create a new mashup-typeface. And the polygonal speech-bubbles contained a decorative element, with little colored shapes running down the left-hand side. Triangles indicated a Decepticon speaking, squares an Autobot, and trapezoids a Dinobot.