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When it comes to dirty journalism, Geraldo could take a few notes from Hector Ramirez. A scheming and single-minded ratings-hound, Ramirez will stop at nothing to get the material he needs for a new shocking exposé that will capture the hearts and wallets of the American people.
The Transformers cartoon
After the evil Lord Chumley stole a top secret Soviet jet, the blame was placed on the United States. Hector Ramirez appeared on TV, commenting on the new hostilities between the US and the Soviet Union erupting from this incident.
- Hector Ramirez was writer Buzz Dixon's parody of the infamous "journalist", Geraldo Rivera. Ramirez was originally conceived as a returning character in G.I. Joe but would go on to appear in other Hasbro and Sunbow created shows, including Jem and the Holograms and, most prominently, The Inhumanoids.
- Although the character is not named on screen—and indeed, does not actually look very much like Ramirez, colored as he is with brown hair instead of black—Buzz Dixon claimed in an interview to have included Ramirez in a Transformers script, and "Prime Target" is the only episode that fits the bill (given that Dixon's only other script was "Carnage in C-Minor"). Although the character is not used in the manner that Dixon describes, it was taken that this was intended to be Ramirez, and the fact booklet released with Pioneer's Transformers 2010 DVD box set (written by Hirofumi Ichikawa) identifies him as such.
- Ramirez's appearance in Transformers marks the only instance in which the character was not voiced by Neil Ross. In compensation, hey, two different guys voice him!
- A newsman looking slightly like an older version of Ramirez is a recurring character named Lester Black in the Transformers Animated series.