"Hey Bandai, you and your Power Rangers better BRING IT ON! Can you smell what the Bro is cookin'?!"

Michael "Mike" Ballog is the current Brand Manager at Hasbro for the various Transformers toylines.

He's probably an okay guy, but he sure knows his marketing speak.

On shared character archetypes, from a FunPub interview

—Also, while the style of the new series is dramatically different from the live action movie, a number of the characters and their roles within the story are similar. As I mentioned, it is our goal to build iconic characters that can live across multiple expressions.

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