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Milton Bradley

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Milton Bradley logo

Lost out on the “Least Fun Name for a Toy Company. Ever” award to Selchow and Righter

Milton Bradley is an American toy and game company. In 1984, Hasbro merged with Milton Bradley and used MB's existing European distribution network to introduce the Transformers toyline to Europe; as a result, many of the earliest Transformers to be made available in Europe featured MB rather than Hasbro logos on their packaging.

Additionally, the Generation One Action Cards trading cards were marketed under the Milton Bradley brand.

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