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Movie (toyline)

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The 2007 Transformers film was accompanied by one of the largest product blitzes in the history of the Transformers brand. The prominence of the movie allowed Hasbro to push the toy line to new levels of complexity and diversity.

In addition to the standard "main line" figures, several sub-lines were developed. Some, such as the Fast Action Battlers and Cyber Slammers, are aimed at younger users. Others, such as Real Gear Robots and the various role play toys, expand on the plot and concepts of the movie. Furthermore, many stores received various exclusive redecos and multi-packs. Other markets, such as Japan and even Europe, also had their own exclusives.

Virtually all characters of the movie cast received multiple toy incarnations at various price points, from the tiny $4 Legends versions and two-for-$5 Robot Heroes PVCs up to the massive, complex, electronic $80 Ultimate Bumblebee. Given the limited number of Transformers featured in the movie, the toyline naturally contains many additional characters. Many of these are featured in alternate movie-related media, such as prequel comics and video games.

Following the success of the movie toyline, it was expaned with the AllSpark Power and Premium Series sub-lines, while the subsequent toyline, Transformers: Animated, was officially pushed back from late 2007/early 2008 to July 2008.

Toyline

Action figures ("main" line)

Overview

Moviebonecrushertoy

I hate my toy.

The main line movie figures attempt to emulate the spindly, multi-faceted appearance of the screen characters, succeeding to a remarkable degree. This aesthetic carries over to characters that do not appear in the movie, giving the line a unified appearance. Most alternate forms are realistically styled contemporary Earth vehicles, many of which are licensed replicas.

The main line figures feature an above-average design complexity, with figures such as Deluxe Class Bumblebee packing an amazing number of moving parts into a small package. Transformations are fairly complex, and tend to capture the movie's visual spectacle of a vehicle flying apart into a thousand pieces as the robots transform. The primary gimmick of the main line is "Automorph Technology", a gimmick by which moving one piece of a toy will in turn move other pieces into their designated positions via hidden gears, furthering the parallel with the movie's visuals.

Bumblebeemovietoydeluxe67

Ah gotta plate in mah crotch, beat that beeotch.

Many of the vehicle modes' exteriors are formed by thin panels, but limbs and torsos are sufficiently integral to the vehicle-mode panels that they are not shellformers. On some of the toys, these panels swing back on themselves or are otherwise concealed to such an extent that the finished robot gives comparatively little indication that it turns into a vehicle at all -- yet another point of unity with the movie's design aesthetic.

Other noteworthy characteristics of the "main" movie line include a stronger focus on the Legends size class, which was once again available at all major retailers (instead of just at specialty and convenience stores), including toys for all but one of the movie's robot cast (although Legends were later changed from single packs to the "Allspark Battles" two-packs); the "Screen Battles" diorama sets containing minor, more movie-accurate redecos of Deluxe Class toys in nifty diorama sets including PVC figures of some of the movie's human cast (a rarity in Transformers toylines); the Real Gear Robots, a concept originally conceived for the Cybertron line, but then held back because it conveniently tied into a key scene in the movie; and the Premium Series, a mostly collector-aimed lineup of even more movie-accurate redecos of previously released toys of most of the movie's robot cast.

Unfortunately, due to issues of vehicle-mode licensing and the fact that the robot designs are the shared intellectual property of DreamWorks, it is a virtual certainty that the Movie toys will never be made available as redecos in other franchises (bar any movie sequel line) or as convention exclusives. So get 'em while the getting's good!

Legends Class

Wave 1

Wave 2

Wave 3

Note: This wave had minimal distribution in the USA, and as a result was hard to find; it was released in larger quantities in other countries, however.

Allspark Battles

Note: "Allspark Battles" are two-packs that contain two Legends Class figures each. On the North American market, they replaced the Legends Class single packs in late 2007, coinciding with the launch of the AllSpark Power sub-line, whereas other markets continued getting some of the toys included in these two-packs as single packs instead. Most of the Legends Class toys included in these sets are redecos of molds previously available as single packs, although a few new molds made their debut as part of a two-pack.

Wave 1

Wave 2

Wave 3

Real Gear Robots

Note: Capitalizing on movie scenes in which the All Spark brings ordinary Earth machines to life, the Real Gear Robots are a sub-set based on modern electronic items (not actually working) which convert to miniscule robots. The toys are comparable to the Scout class in size and price. Their alternate forms tend to be slightly scaled down from life size, with realism varying widely. The robot modes are generally more in line with the "classic", blocky aesthetic of previous Transformers toylines, rather than the more complex look of the movie characters.

Wave 1

Wave 2

Wave 3

Wave 4

Wave 5

Wave 6

Note: This wave had minimal distribution, and as a result was very hard to find, if at all.

Deluxe Class

Wave 1 (Movie Preview wave)

Wave 2

Wave 3

Wave 4

  • Arcee (a non-movie character, was included in an earlier draft of the movie's script, toy based on an unused ILM design, appears in the movie-affiliated comics)
  • Bumblebee (Concept Camaro)
  • Dreadwing (a non-movie character, appears in the movie-affiliated videogame and comics)

Wave 5

Wave 6

Wave 7 (Allspark Power wave 1)

Wave 7 Revision 1 (Allspark Power wave 2)

Wave 8 (Allspark Power wave 3)

Wave 9 (Allspark Power wave 4)

  • Stealth Bumblebee (non-movie-based redeco/retool of Deluxe Concept Camaro Bumblebee, sporting a new head sculpt based on the "battle mask" from the movie)
  • Salvage (a non-movie character, redeco of Deluxe Dropkick as a Sanford & Son homage, appears in the movie-affiliated comic book mini-series The Reign of Starscream)

Wave 10 (Premium Series wave 1)

  • "Premium Series" Autobot Jazz (more movie-accurate redeco of Deluxe Autobot Jazz)
  • "Premium Series" Barricade (more movie-accurate redeco of Deluxe Barricade)
  • "Premium Series" Bumblebee (more movie-accurate redeco/retool of Deluxe Concept Camaro Bumblebee, sporting the same "battle mask" head sculpt as Stealth Battle Bumblebee)
Note: "Premium" Bumblebee was slated to officially debut in wave 10; however, initially only revisions of this wave were sighted at retail which contained "Premium" Jazz and Barricade, but no Bumblebee; the first sightings for Bumblebee were not reported until a few weeks after Jazz and Barricade had first been found.

Screen Battles

Note: Screen Battles are minor redecos of previously released mass retail Deluxe Class toys in more movie-accurate colors and/or decos, in order to emulate specific moments from the movie. They come packaged in nifty diorama boxes and include PVC figurines of both human and Transformers characters from the movie (the latter do not transform).

Wave 1

Wave 2

Voyager Class

Wave 1

Wave 2

Wave 2 Revision 2

Wave 3

Wave 4

Wave 5 (Allspark Power Wave 1)

Wave 5 revision 1 (Allspark Power Wave 2)

  • Incinerator (a non-Movie character, based on Bell/Boeing VH-22 Osprey, seen during the movie.)

Wave 6 (Premium Series Wave 1)

  • "Premium Series" Ironhide (more movie-accurate redeco of Voyager Class Ironhide)
  • "Premium Series" Blackout (more movie-accurate redeco of Voyager Class Blackout including the Scorponok mini-figure, virtually identical to Japan's Lawson exclusive Blackout version 4500X)

Movie Leader Class

Wave 1

Wave 2

Wave 3

Wave 4 (Allspark Power Wave 1)

Wave 5 (Allspark Power Wave 2)

Wave 6 (Premium Series Wave 1)

  • "Premium Series" Optimus Prime (redeco/remold of Leader Class Optimus Prime)
  • "Premium Series" Megatron (redeco of Leader Class Megatron)

Ultimate Class

Fast Transformers Fun

Cyber Stompin' Robots

(non-transforming)

Cyber Slammers

Wave 1

Wave 2

Wave 3

Wave 4

Wave 5

Fast Action Battlers

Wave 1

Wave 2

Wave 3

Wave 4

Wave 5

Wave 6

Role Play

Helmet Role Play

Converting Arm Blasters Role Play

Allspark Blasters

Super Soaker Gauntlet Blaster

  • Transformers Water Shooter

T.E.C.H. (Transformers Electronic Combat Hardware)

Wave 1

Wave 2

Wave 3

Plain Transformers Fun

Mr Potato Head Transformers

Plush Transformers

  • Softimus Prime (G1-style Prime, soft toy transforms by turning inside out, using velcro)
  • Slumblebee (ditto, for G1-styled Bumblebee)

Robot Heroes

(2-inch non-transforming cutified figurines similar to Star Wars Galactic Heroes et al. G1 cartoon characters in Movie packaging)

Wave 1 (Generation One characters)

Wave 2 (Generation One characters)

Wave 3 (Generation One characters)

Wave 4 (Movie characters)

Wave 5 (Movie characters)

Wave 6 (Movie characters)

Collector

Unleashed

Turnaround Unleashed

Wave 1

Wave 2

Wave 3 (not released in the USA)

Note: The "Autobots" and "Decepticons" sets were only released in Hong Kong, Malaysia and Australia and have been confirmed cancelled for the US market.

Robot Replicas

Wave 1

Wave 2

Titanium Series (3")

Main article: Titanium Series

Wave 1 (Wave 8 overall)

Wave 2 (Wave 9 overall)

Wave 3 (Wave 10 overall)

Target exclusives

  • Ultimate Optimus Prime 3-Pack (contains Protoform Optimus Prime, Vehicle Mode Optimus Prime & Robot Mode Optimus Prime; the latter is a redeco of the single figure from wave 1)

Store exclusives

Scout Class (Target exclusive)

Note: The Scout Class toys were also available as non-exclusive mass retail releases in Canada, Europe, Asia and Australia. Some European countries skipped the first wave, however, and never got any of the Allspark Power waves either.

Wave 1

Wave 2

Wave 3

Wave 4 (Allspark Power Wave 1)

Other single-packed store exclusive redecos

Best Buy exclusives

Note: Ratchet and Megatron were also available as non-exclusive mass retail releases in Hong Kong, Malaysia and Singapore.

Target exclusives

  • Robo-Vision Optimus Prime (redeco of Voyager Class Optimus Prime)
  • Autobot Jazz (G1-homage redeco of Deluxe Class Autobot Jazz)
  • Starscream (G1-homage redeco of Voyager Class Starscream)
  • Bumblebee (redeco of Concept Camaro Deluxe Class Bumblebee with "Allspark Power" blue accents in robot mode)
  • Autobot Jazz (redeco of Deluxe Class Autobot Jazz with "Allspark Power" blue accents in robot mode)
  • Decepticon Brawl (redeco of Deluxe Class Decepticon Brawl with "Allspark Power" blue accents in robot mode)
  • Barricade (redeco of Deluxe Class Barricade with "Allspark Power" blue accents in robot mode)
  • Deep Space Starscream (redeco of Voyager Class Starscream)
Note: All those toys were also available as non-exclusive mass retail releases in Hong Kong, Malaysia and Singapore. In addition, the "Allspark Power" versions of Bumblebee, Autobot Jazz, Decepticon Brawl and Barricade were also available as Sainsbury's exclusives in the United Kingdom. Deep Space Starscream was also available as a Toyworld exclusive in New Zealand.

Ultra Class (Toys'R'Us exclusives)

Note: All those toys were also available as non-exclusive mass retail releases in Hong Kong.

Wal*Mart exclusives

Note: All those toys were also available as non-exclusive mass retail releases in Hong Kong, Malaysia and Singapore.

Store exclusive multi-packs with redecos

Target exclusives

  • "Evolution of a Hero" two-pack (regular Deluxe Class "Classic Camaro" Bumblebee & battle damaged "Camaro Concept" Bumblebee)
Note: This two-pack was also available as a non-exclusive mass retail release in Hong Kong and Europe.

Sam's Club exclusives

  • Voyager/Deluxe three-pack (battle damaged Voyager Class Optimus Prime, battle damaged Deluxe Class Arcee & regular Voyager Class Starscream)
Note: This three-pack was also available as a mass retail release in Hong Kong, as a Toys'R'Us exclusive in Canada, and as a KMart exclusive in Australia.

Wal*Mart exclusives

Note: This three-pack was also available in New Zealand, possibly exclusive to Farmers stores.

Store exclusive multi-packs without redecos

Costco exclusives

  • Leader Class Optimus Prime with bonus figures (Legends Class Bumblebee & Autobot Jazz)
  • Ultimate Bumblebee with "Special Value" bonus Titanium Series 3" Bumblebee figure
Note: This bonus pack was also available as a non-exclusive mass retail release in Hong Kong.

Sam's Club exclusives

  • Deluxe three-pack (Decepticon Brawl, Bonecrusher & Autobot Jazz)
Note: This three-pack was also available as a non-exclusive mass retail release in Hong Kong.

Target exclusives

  • "Generations Legends" four-pack (Movie Legends Class Optimus Prime, Legends of Cybertron Optimus Prime, Movie Legends Class Megatron & Legends of Cybertron Megatron)
  • "Ultimate Optimus Prime 3-Pack" (contains Titanium Series 3" "Robot Mode" Optimus Prime, "Vehicle Mode" Optimus Prime and Protoform Optimus Prime)
Note: Both multi-packs were also available as non-exclusive mass retail releases in Hong Kong.
  • Screen Battles "Freeway Brawl" (contains a minor redeco of Voyager Class Optimus Prime and an unchanged Deluxe Class Bonecrusher)

Toys'R'Us exclusives

  • "Decepticon Desert Attack" two-pack (Voyager Class Blackout & Deluxe Class Scorponok)
  • "Battle for the Allspark" Legends six-pack (Bumblebee, Autobot Jazz, Optimus Prime, Megatron, Barricade & Starscream)
Note: Both multi-packs were also available as non-exclusive mass retail releases in Hong Kong.

Wal*Mart exclusives

  • "First Encounter" two-pack (Deluxe Class Bumblebee & Deluxe Class Barricade)
  • "Leader for the Ages" two-pack (Fast Action Battler Optimus Prime as "2007 Optimus Prime" & "1984 Optimus Prime" Classics "The Ultimate Battle" two-pack)
Note: Both multi-packs were also available as non-exclusive mass retail releases in Hong Kong.
  • "Mass Media Battle" two-pack (Real Gear Robots Speed Dial 800 & Booster X10)
  • "Robo Recon Team" two-pack (Real Gear Robots Spy Shot 6 & Longview)
  • "Brain Scrambler Team" two-pack (Real Gear Robots Power Up VT6 & Zoom Out 25X)
  • Ultimate Bumblebee three-pack (Ultimate Bumblebee, Deluxe Scorponok & Deluxe Decepticon Brawl)

Sub-lines

Allspark Power

Main article: AllSpark Power

Premium Series

Main article: Premium Series


Notable international variants

Even though the Movie toyline differed from previous Transformers toylines insofar as TakaraTomy's Japanese versions of the toys were almost identical to their Hasbro counterparts (as a matter of fact, the Japanese "mainline" toys even came in Hasbro packaging, with additional Japanese stickers on the packaging identifying them as the Japanese versions), there were a few genuine variants - and on top of that, one of those variants was also released in the United Kingdom, making it the first shared Japanese/European "variant" toy since red Armada Powerlinx Thrust.

UK variants

  • Nightwatch Optimus Prime (Leader Class; missing the US version's "Allspark Power" blue paint and coming in slightly different packaging)
Note: This toy was available exclusively at Argos stores in the UK several months before the US version came out. Apparently this has originally been intended for the United States market, since the packaging sports various US market-specific logos and English-only texts.

Japanese variants

  • Most of the initial decos of the Real Gear Robots (Speed Dial 800, Spy Shot 6, Power Up VT6, Longview and Zoom Out 25X) featured different stickers in Japan, depicting scenes involving the Movie cast rather than screenshots from the Cybertron cartoon, and replacing the time index "7:47" (hinting at the US release date of the movie, July 4th) with "8:04" (as the movie wasn't released in Japan until August 4th).
  • MA-03 Bumblebee (Deluxe Class Classic Camaro; using clear blue plastic for the windows with painted over yellow car parts, instead of the US version's yellow plastic with tampographed blue windows)
  • MA-18 Nightwatch Optimus Prime (Leader Class; identical to the UK version)
  • MA-19 Landmine (different shade than the Hasbro version, and features tires made of rubber instead of plastic)
  • MA-21 Battle Mode Optimus Prime (same mold as Hasbro's Leader Class Premium Series Optimus Prime, but features vacuum metalized rims, bumper/grill and gas tanks/toolboxes. His overall paint deco in robot mode is also slightly more detailed.)
  • MD-22 Incinerator (Voyager Class; sporting black as the main colour and a slightly different deco than the US version; also comes with a small Allspark cube accessory)

International exclusives

Note: Even though European countries got some of the US toyline's store exclusives (such as various Toys'R'Us exclusive releases) as well, some of them even at mass retail (such as the Target exclusive Scout Class redecos of Energon and Cybertron toys, or the "Evolution of a Hero" two-pack with the Deluxe Class Classic and Concept Camaro Bumblebee toys), and some toys that were released as store exclusives in the UK (such as Deluxe Class Recon Barricade) or Japan (such as Leader Class Decepticon Brawl) were available at mass retail in the USA, there were also some multi-packs and redecos that were genuine exclusives to European countries or Japan.

Non-US market Legends Class single packs

Wave 4 (Allspark Power Wave 1)

Note: The toys themselves are identical to those released as part of the "Allspark Battles" two-packs in the USA. However, these versions come on European-style single cards. Thus far, they have been released in various countries in Europe, Asia and Oceania.

Non-US market Hasbro multi-packs

Note: These two-packs have only been released in Mexico.
Note: This three-pack has only been released as an Argus exclusive in the United Kingdom.
  • "Bumblebee And Optimus Prime" two-pack (Deluxe Class Concept Camaro Bumblebee & Voyager Class Optimus Prime)
Note: This two-pack has been available as a mass retail release in Hong Kong, as an Argos exclusive in the United Kingdom, and as a Kmart exclusive in Australia. Apparently this had originally been intended for the United States market, since the packaging sports various logos and design elements usually only found on North American packaging, as well as English-only texts.
  • "Towed to Safety" two-pack (Deluxe Class Longarm & Deluxe Class Classic Camaro Bumblebee)
Note: This two-pack has only been available as a mass retail release in the United Kingdom.

Non-US market Hasbro "special" single packs

  • Autobot Optimus Prime (battle damaged redeco of Voyager Class Optimus Prime, identical to the one from the Sam's Club exclusive three-pack)
  • Arcee (battle damaged redeco of Deluxe Class Arcee, identical to the one from the Sam's Club exclusive three-pack)
Note: These toys have only been released in Asia, but were also stocked by US-based online retailers. "Autobot Optimus Prime" comes in the same packaging style and sports the same assortment number as the Best Buy exclusive "Premium Series" redecos of Autobot Ratchet and Megatron, while Arcee comes on the same cardback as the regular release, with the only difference being an additional "exclusive battle damage" sticker on the blister bubble and a different barcode.

Japanese exclusive molds

  • TS-01 Trans Scanning Optimus Prime (an articulated "Protoform"-esque figure with snap-on vehicle mode parts)
  • TS-02 Trans Scanning Bumblebee (an articulated "Protoform"-esque figure with snap-on vehicle mode parts)

Japanese exclusive redecos

  • EZ Collection Bumblebee "scanning version" (a clear redeco of Legends Class Bumblebee, exclusively available with the August 2007 edition of Hyper Hobby magazine)
  • Bumblebee "limited metallic color version" (a redeco of the first Deluxe Class Bumblebee toy with a shiny gold metallic finish, exclusively available at Lawson stores)
  • Protoform Optimus Prime "Fusion Cluster Edition" (a redeco of Deluxe Class Protoform Optimus Prime in "entry mode" colors, exclusively available at the C3xHobby Convention and later also from e-Hobby)
  • Protoform Starscream "Fusion Cluster Edition" (a redeco of Deluxe Class Protoform Starscream in "entry mode" colors, exclusively available at the C3xHobby Convention and later also from e-Hobby)
  • Optimus Prime (a Movie-esque redeco of the Robots in Disguise Spychanger Scourge mold, available at pretty much every store for purchase of the Transformers Movie DVD)
  • EZ Collection Bumblebee metallic version (a metallic redeco of Legends Class Bumblebee, exclusively available at Tsutaya Records stores for purchase of the Transformers Movie DVD)
  • Blackout "4500x version" (a more movie-accurate redeco of Voyager Class Blackout and his little Scorponok companion, exclusively available at Lawson stores; based on the same paint mask as Hasbro's "Premium Series" redeco of Blackout, with very minor differences)
  • Starscream Vardia Red Model (a red-ish redeco of Voyager Starscream, exclusively available at Toshiba stores for purchase of the Toshiba RD-A301 HD-DVD player)
  • MA-20 Black Arcee (black redeco of Deluxe Class Arcee, based on the motorcycle used by William Lennox during the final battle of the Movie; the only explicit redeco of a movie toy available at mass retail in Japan with no US counterpart)
  • Arcee G1 color edition (a pink and white redeco of Deluxe Class Arcee, limited to 1000 pieces, exclusively available at Wonder Festival 2008 Winter)

Merchandise

Notes

  • The "Scout" size class was made exclusive to Target stores for the run of the Movie toyline (although it was available as a mass retail assortment in other countries), and consisted solely of redecos of toys from the Energon and Cybertron toylines. The Animated and Universe lines thus far haven't revisited this price point at all.
  • Likewise, the "Ultra" size class was originally not used during the Movie toyline's run either. Eventually, the only two "Ultra Class" releases were redecos of Cybertron toys that were exclusively available at Toys"R"Us stores. The 2008 Universe line brought the price point back as a mass retail assortment.
  • The Fracture, Crankcase, and Getaway exclusive toys were originally meant to be part of the 2008 Universe line, but Wal*Mart insisted that they be placed into the Movie line instead. (The logic being that the old Universe line eventually failed in the market, while the Movie line was a dramatic hit.)

"Drought"

Movie Deluxe 2009 Bumblebee toy

Oh well. Better luck with the sequel toys!

Since the movie's premiere, many fans have complained of a severe toy shortage in most markets, particularly the U.S. Mainline figures have proven to be more difficult to locate at retail than in many years, if not ever. This is due to the convergence of several factors:

  • The tremendous success and high profile of the movie has vastly broadened the toy-buying audience, with many more kids, adult collectors, and scalpers seeking out product.
  • Major retailers such as Wal-Mart and Target placed orders for TF movie product based on their sales records for Cybertron and Classics figures, as well as movie-related toylines in general, which tend not to do well (as the Spider-Man 3 figures still warming shelves wherever you live can attest).
  • Unusual congestion at Chinese factories and shipping docks lengthened the time necessary to produce and ship new figures to the West.


2007 Live-Action Movie franchise»

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