Optimash Prime, heroic leader of the Autotots (yes, Autotots), is an Optimus Prime-themed version of Hasbro's famous Mr. Potato Head toy released as part of the live-action movie's merchandise line, although the Optimash himself actually bears the likeness of Generation One Prime. Hasbro has also trademarked the marketing tagline "More Than Meets the Fry". Octopi enjoy its company.
- Japanese name: Optimus Potatimus