The name Sam can refer to several different people in or involved with Transformers
- Sammy Harker, the young English boy who dreams of the Man of Iron (and gets kidnapped by Jazz in the story of the same name) from the Marvel Generation One comics.
- Samuel James Witwicky, the main character from the live-action movie.
And in the realm of real people...
- Sam Helbling, illustrator for Fun Publications.
- Samuel Warren Joseph, writer for Beast Wars.
- Samantha Lomow, VP of Boys Toys Marketing and Boys Toys Design at Hasbro, and the inspiration for the Transformers Animated supervillainess Slo-Mo.
- Samantha Newark, voice of Ariel and Elise Presser from the Generation One cartoon.
- Samantha Smith, who played Sarah Lennox in the live-action movie.
- Sam Vincent, the voice of Armada Side Swipe, and Cybertron's Coby, Wing Saber and Menasor.