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Samantha Lomow is the Vice-President of Boys Toys Marketing and Boys Toys Design at Hasbro. After the reorganization of Hasbro in 2001, Lomow was responsible for relaunching the Transformers brand, as well as launching the highly successful Beyblade and Zoids franchises in 2002. She is also credited as a creative consultant on the Transformers: Armada, Energon and Cybertron cartoons.