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In November 2011, U.K retailer Tesco (along with Paramount) gave lorry driver, Paul Tremaine, the go-ahead to redeco his truck with an Optimus Prime style deco. All to promote the UK DVD release of Transformers: Dark of The Moon.
The rig was on the road from November 2011 until January 2012 and made the first delivery of Transformers: Dark of the Moon deliveries in time for the DVD and Blu-ray's November 28th release.