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Tonka is an American toy company best known for its metal toy trucks and construction vehicles. During the 1980s they also marketed Tonka GoBots, the biggest competitor to Transformers during Generation One. Tonka was eventually bought out by Hasbro, and some GoBot-related trademarks (including the name "Go-Bots") have since been reused within the Transformers franchise. Hasbro's Tonka division would eventually design and release the 1-2-3 Transformers.