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Transformers Animated (toyline)

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Transformers Animated
Toyline
Cartoon
Comic
Books
TFAnimated Voyager EarthOptimusPrime toy

Putting the "cool" in "Playskool".

The Transformers Animated toy line merges the more expressive design style of the cartoon with extremely poseable robot forms (to a degree which seemed pleasantly surprising even to Hasbro). Unlike the franchises immediately before it, there is no overarching, line-wide gimmick (such as Mini-Cons or Cyber Planet Keys). Rather, transforming is the gimmick, and the toys have other special features unique and appropriate to the character (such as triple-changing or interchangeable tools). While the designs originated with Hasbro and the Cartoon Network team, TakaraTomy stepped up to the plate to engineer the toys. The line debuted on July 1, 2007, at Hasbro's Future Products panel at BotCon.

Hasbro, citing the strength of the movie toyline, postponed the official release of the Animated toyline to June 22, 2008 in the US. However, some toys began showing up at retailers in the Cincinnati area to coincide with BotCon, followed by wider releases in Canada in May and the U.S. shortly thereafter.

Toys

The core toys of this franchise are available at most of the traditional size classes.

Deluxe Class

Wave 1

Wave 2

Wave 3

Wave 4

Wave 5

Wave 6

Wave 7

Upcoming release

Notyetbox

This item is currently scheduled for release, but is not yet available.

Notyetbox

This item is currently scheduled for release, but is not yet available.

Notyetbox

This item is currently scheduled for release, but is not yet available.

Notyetbox

This item is currently scheduled for release, but is not yet available.


Voyager Class

Wave 1

Wave 2

Wave 3

Wave 4

Wave 5

Wave 6

Upcoming release

Notyetbox

This item is currently scheduled for release, but is not yet available.

Notyetbox

This item is currently scheduled for release, but is not yet available.

Notyetbox

This item is currently scheduled for release, but is not yet available.

Notyetbox

This item is currently scheduled for release, but is not yet available.

Notyetbox

This item is currently scheduled for release, but is not yet available.

Notyetbox

This item is currently scheduled for release, but is not yet available.


Leader Class

Wave 1

Wave 2

Wave 3

Wave 4

  • Roadbuster Ultra Magnus (redeco colored as a Roadbuster homage)

Supreme Class

Wave 1

Entertainment Pack

Wave 1

Wave 2

Activators

The Activators subcategory consists of chunkier, simpler, Scout-class-sized toys with one-touch, spring-loaded transformations.

Wave 1

Wave 2

Wave 3

Wave 4

Wave 5

Wave 6

Wave 7

Bumper Battlers

An expansion on the Cyber Slammers subline from the 2007 live-action movie toys, Bumper Battlers feature "bump-and-transform" action. Hitting the front bumper causes the toy to change into robot mode, and pressing the toy's sigil activates sound effects and speech gimmicks.

Wave 1

Wave 2

Wave 3

Wave 4

Wave 5

Power Bots

Wave 1

Wave 2

  • Street Patrol Bumblebee (redeco of Cyber Speed Bumblebee)

Exclusives

Toys R' Us

Target

McDonald's Happy Meal toys

Toys of Animated characters released as part of other lines

Movie (2007)

Wal-Mart exclusives

Universe (2008)

Legends Class (wave 3)

Hasbro stated at BotCon 2009 that other Animated Toys like Voyager Class Ramjet & Slipstream or Supreme Class Omega Supreme may be released in this line in 2010.

Criticisms

Since the first wave of Animated toys were released, there have been multiple complaints of poor quality paint applications, sloppy paint applications, and very greasy ball and hinge joints. There are also complaints over certain breakage issues, such as Lockdown's wrists, and toy functionality being limited by support struts added to prevent breakage, such as with Voyager Megatron's cannon and Bumblebee's stingers being unable to position properly.

Most of these issues can be fixed with relative ease.[2]

The less easily solved problem with the Animated toys seems to be that some of the toys are very much out of scale with the series, not only in vehicle mode (which is relatively normal) but also in robot mode. Lanky characters like Deluxe Lockdown have a tendency to end up much taller than squatter figures like Voyager Bulkhead, when they should be the same height or shorter.

References

  1. Hasbro's Collector's List has the Lockdown figure in this set listed as "Active Camo Lockdown", but the instructions uploaded to Hasbro's website, as well as official Hasbro stock photos of the toy in packaging, state the name as "Stealth Lockdown". Considering this isn't the first time the Hasbro website checklist has featured outdated information, this name has a much better chance of being the final one.
  2. Animated Fixes on AllSpark.com

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