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Universe (2008 franchise)

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The name or term Universe refers to more than one character or idea. For a list of other meanings, see Universe (disambiguation).
Universe2008Logo

The 2008 Universe is the second Transformers franchise to use the name. Like the previous franchise, this line is intended to be something of a catch-all for toys that don't fit in the main line. While the contemporary main line for this Universe is Transformers Animated, for some reason Hasbro has actually included a few Animated figures in it too.

Hasbro first announced the line at BotCon 2007, stating that it would not have an overall story arc. It comprises several sub-lines, most of which feature toys with "realistic" vehicle modes (a niche left otherwise unfilled after the end of the live-action movie line). Those include:

  • Classic Series, continuing the Classics franchise. This is by far the most prevalent sub-line.
  • Armada Series, adding to the Armada franchise.
  • War Within Series, based on the War Within comic.
  • G1 Series, rooted in the original Generation One franchise.

These toys occupy various price-points, and some in the Ultra class feature electronic light and sound.

In addition, some Legends-class toys of Animated characters have gotten their own Universe series, despite their not-so-realistic vehicle modes:

  • Animated Series, representing the Transformers Animated franchise.

And just to break the vehicle-mode-based pattern completely, Universe also continues the non-transforming, super-cute Robot Heroes line. These are also divided into "Series," including:

In January 2008, Hasbro launched a web page for the new Universe line, featuring a preview of the first "Classic Series" wave and a CGI reimagining of the battle between Megatron and Optimus Prime from the original animated Transformers movie. The tagline for the video, in keeping with the toyline's theme, was "They were always real to me."

In 2009, the packaging will gain a "25 Years" corner logo to commemorate Transformers' 25th anniversary, as the toyline's offerings expand to include updates of key characters from every franchise.

Toys

General retail

Legends Class

Wave 1
Wave 2
Wave 3
Wave 4
Wave 5

Deluxe Class

Wave 1
Wave 2
Wave 3
Wave 4
Wave 5
Wave 6

Voyager Class

Wave 1
Wave 2
Wave 3
Wave 4
Wave 5

Ultra Class

Wave 1
Wave 2
Wave 3
Wave 4

Hasbro More Than Meets the Eye 25th Anniversary Pack

Robot Heroes

Wave 1
Wave 1.5
Wave 2
Wave 3

Cancelled

Wave 4
Wave 5?

Mighty Muggs

Wave 1
Wave 2
Uncertain Items

"Dollar Store" Exclusive Mini-Con class (Big Lots)

"Dollar Store" exclusive Scout class (?)

Universe Special Edition

Hasbro Toy Shop
Cancelled Items

Universe Commemorative Edition

Toys'R'Us

Single Packs

Hasbro Toy Shop (Available at San Diego Comic-Con 2008
Note: This toy was originally sold at the Hasbro Toy Shop booth at San Diego Comic-Con 2008, and was later offered on the online store's website. It was also available as a non-exclusive mass retail release in Taiwan, Hong Kong and Malaysia.
Toys'R'Us
Target
Wal*Mart
Diamond Select/Toys'R'Us
Coming Soon (Unknown Store)
  • Shockwave?

Other exclusive multi-packs

Costco
Hasbro Toy Shop (available at San Diego Comic-Con 2009
K-Mart
K-Mart & Meijer
Sam's Club
Target
Walgreens
Wal*Mart

Foreign Market Exclusives

Foreign Market exclusive multi-packs
United Kingdom
Australia & Singapore
Note: These five-packs have thus far only been released in Australia and Singapore. It is unclear whether they're also going to be released in Universe packaging in North America, since Superion has been announced to be released in North America as a Target exclusive under the Transformers: Revenge of the Fallen toy line.

Foreign Market Exclusive Robot Heroes

External links

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