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The 2008 Universe is the second Transformers franchise to use the name. Like the previous franchise, this line is intended to be something of a catch-all for toys that don't fit in the main line. While the contemporary main line for this Universe is Transformers Animated, for some reason Hasbro has actually included a few Animated figures in it too.
Hasbro first announced the line at BotCon 2007, stating that it would not have an overall story arc. It comprises several sub-lines, most of which feature toys with "realistic" vehicle modes (a niche left otherwise unfilled after the end of the live-action movie line). Those include:
- Classic Series, continuing the Classics franchise. This is by far the most prevalent sub-line.
- Armada Series, adding to the Armada franchise.
- War Within Series, based on the War Within comic.
- G1 Series, rooted in the original Generation One franchise.
These toys occupy various price-points, and some in the Ultra class feature electronic light and sound.
In addition, some Legends-class toys of Animated characters have gotten their own Universe series, despite their not-so-realistic vehicle modes:
- Animated Series, representing the Transformers Animated franchise.
And just to break the vehicle-mode-based pattern completely, Universe also continues the non-transforming, super-cute Robot Heroes line. These are also divided into "Series," including:
In January 2008, Hasbro launched a web page for the new Universe line, featuring a preview of the first "Classic Series" wave and a CGI reimagining of the battle between Megatron and Optimus Prime from the original animated Transformers movie. The tagline for the video, in keeping with the toyline's theme, was "They were always real to me."
In 2009, the packaging will gain a "25 Years" corner logo to commemorate Transformers' 25th anniversary, as the toyline's offerings expand to include updates of key characters from every franchise.
- Autobot Cosmos (Classic Series)
- Rodimus based on earth mode Hot Rod from IDW Transformers arc. (G1 Series)
- Wheelie (G1 Series)
- Warpath (G1 Series)
- Sunstreaker (Classic Series)
- Prowl (Classic Series)
- Tankor (Classic Series; an update of Octane, not named so due to trademark issues)
- Sideswipe (Classic Series)
- Silverstreak (Classic Series, an update of Bluestreak, not named so due to trademark issues
- Ironhide (Classic Series)
- Cheetor (Beast Wars Series)
- Autobot Hound with Ravage (Generation One Series)
- Starscream Repaint of Classics Starscream in more G1-toon-accurate colours (Generation One Series)
- Cyclonus with Nightstick (Generation One Series)
- Autobot Blaster with Mini-Con Blockrock (Classic Series)
- Decepticon Heavy Load with Mini-Con Drill Bit (Classic Series)
- Tread Bolt (Classic Series)
- Silverbolt (Classic Series)
- Storm Cloud (Classic Series)
Hasbro More Than Meets the Eye 25th Anniversary PackEdit
- Rattrap vs. Megatron (Beast Wars Series)
- Cheetor vs. Blackarachnia (Beast Wars Series)
- Sunstreaker vs. Galvatron (Generation One Series)
- Hound vs. Blitzwing (Generation One Series)
- Arcee vs. Decepticon Rumble (Generation One Series)
- Rhinox vs. Waspinator (Beast Wars Series)
- Optimus Primal vs. Predacon Tarantulas (Beast Wars Series)
- Autobot Blaster vs. Thrust (Generation One Series)
- Ironhide vs. Kickback (Generation One Series)
- Silverbolt vs. (Transmetal) Megatron (Beast Wars Series)
- Snarl (G1 Slag) vs. Sharkticon (Generation One Series)
- Cheetor vs. Tankor (Beast Machines Series)
- Perceptor vs. Hardshell (G1 Bombshell) (Generation One Series)
"Dollar Store" Exclusive Mini-Con class (Big Lots)Edit
"Dollar Store" exclusive Scout class (?)Edit
Universe Special EditionEdit
Hasbro Toy ShopEdit
Universe Commemorative EditionEdit
Hasbro Toy Shop (Available at San Diego Comic-Con 2008Edit
- Nemesis Prime (Classic Series)
- Optimus Prime (Titanium Series)
- Thrust (Titanium Series)
- Hot Zone (Titanium Series)
- Leo Prime (white)
- Autobot Jazz (Mighty Mugg,G1 Version)
- Shockwave (Mighty Mugg,G1 Version)
- Optimus Prime (Mighty Mugg, Movie Version)
- Bumblebee (Mighty Mugg, Movie Version)
Coming Soon (Unknown Store)Edit
Other exclusive multi-packsEdit
Hasbro Toy Shop (available at San Diego Comic-Con 2009Edit
- Mini-Con 12-Pack (Backstop, Heavytread, Knockdown, Blight, Bodyblock, Makeshift, Boltflash, Brimstone, Skyhammer, Cloudraker, Flatfoot & Suppressor
K-Mart & MeijerEdit
- Mini-Con 10-Pack (Windrazor, Ransack, Stockade, Overcharge, Sky Shadow, Scavenger, Longview, Snow Cat, Treadshot & Crosshairs)
- Autobot Ambush (Roadbuster (G1)|Autobot Roadbuster]] vs. Dirge)
- Standoff Beneath the Streets (Springer vs. Ratbat
- Aerial Rivals (Thrust, Ramjet, Autobot Blades, Air Raid & Skydive)
- Special Team Leaders (Razorclaw, Hun-Gurrr, Autobot Hot Zone, Scattorshot & Silverbolt)
Foreign Market ExclusivesEdit
Foreign Market exclusive multi-packsEdit
Australia & SingaporeEdit
- Superion (Silverbolt, Air Raid (ROTF), Fireflight, Skydive & Airazor)
- Bruticus Maximus (D1 Blast Off, D2 Vortex, D3 Decepticon Brawl, D4 Swindle & D5 Onslaught)