WITH A TREASURE TROVE OF ENTERTAINMENT SPANNING THREE DECADES,
“30 YEARS IN 3 DAYS – SHOUT! FACTORY LIVE AT BOTCON 2014”
LIVE STREAM EVENT AND MORE!
Since 1984, the thrills of the TRANSFORMERS saga, the action of epic battles between the AUTOBOTS and the DECEPTICONS, and the memorable ROBOTS IN DISGUISE characters continue to spark the imagination of millions worldwide. The TRANSFORMERS brand is a global pop-culture phenomenon, bringing entertainment and excitement to kids and fans through countless collectible toys, animated series, films, comic books, video games and a convention dedicated to TRANSFORMERS collectors.
In honor of the year-long celebration of the TRANSFORMERS 30th Anniversary, Shout! Factory, in collaboration with Hasbro Studios, salutes the beloved TRANSFORMERS franchise by broadcasting from the floor of BotCon and by placing emphasis behind its uniquely diverse home entertainment offerings of TRANSFORMERS animated series (spanning 1984 – 2013). As part of the “THRILLING 30” festivities, the multi-faceted campaign from Shout! Factory includes TRANSFORMERS 30th Anniversary branded product highlights, gift-with-purchase ecommerce opportunities, special digital live stream event “30 YEARS IN 3 DAYS –SHOUT! FACTORY LIVE AT BOTCON 2014” – featuring TRANSFORMERS series marathon with special coverage from BotCon 2014 – and many more surprises to further engage fans and collectors.
For continuing updates on the TRANSFORMERS 30th Anniversary celebration from Shout! Factory, be sure to follow @ShoutFactory, and #BotCon2014 on Twitter.